tag:blogger.com,1999:blog-6323331624230590906.post6225125026686320974..comments2023-12-22T22:09:04.698-06:00Comments on The Cycle: Public Relations Failure ModesJason T. Nunemakerhttp://www.blogger.com/profile/14140597732588714945noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6323331624230590906.post-23183759627514640452015-03-12T13:38:54.479-05:002015-03-12T13:38:54.479-05:00Fantastic post Jason! I thoroughly enjoyed reading...Fantastic post Jason! I thoroughly enjoyed reading it! That Kryptonite story is a great example. I work for a PR company in <a href="http://www.ellisstrategies.com/public-relations-Charlestown-ma/" rel="nofollow">Charlestown MA</a>, and we've found that it always best to take the hit up front to build your brand.Anonymoushttps://www.blogger.com/profile/07797321288904316967noreply@blogger.comtag:blogger.com,1999:blog-6323331624230590906.post-72410774452792129482009-06-29T10:22:46.256-05:002009-06-29T10:22:46.256-05:00When you have such a good product, it is hard to k...When you have such a good product, it is hard to keep up with the standard that you have constantly put out. The idea is to make sure every product that you sell is up to standards, and that you always give the customer warning that there is honestly no guarantee that a simple lock can protect your bike from every thief. It is just the truth, and while most people know it, it may be important to start telling them that.Bike Lockshttp://www.bike-locks.comnoreply@blogger.comtag:blogger.com,1999:blog-6323331624230590906.post-10936012046539338262009-06-20T22:46:23.207-05:002009-06-20T22:46:23.207-05:00Kryptonite replaced my lock too, and I certainly h...Kryptonite replaced my lock too, and I certainly have to respect them for doing the right thing, instead of perhaps suing the ballpoint pen industry for aiding criminals. Reminds me of the poisoned Tylenol episode back in the 80's(?).<br /><br />Mavic certainly must have a lot of lab and field tests for these wheels to show some level of reliability, but they must also recognize that customers do things to products that the manufacturer never expects. (I speak from some experience as an engineer at a place that designs earthmoving equipment)<br /><br />Mavic couldn't have sold that many sets of these wheels. They ought to just bite the bullet and offer refunds or replacements. It's gotta be cheaper than fighting 1000 nuisance lawsuits or losing a couple of big suits.<br /><br />Steve K.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6323331624230590906.post-14972428720223551802009-06-18T12:10:28.297-05:002009-06-18T12:10:28.297-05:00Jason: great post. I remember the Kryptonite episo...Jason: great post. I remember the Kryptonite episode well. And it's a pretty good comparison to the Mavic wheel and PR failure. For Mavic to turn around now and do a Kryptonite move, after their weak response in Velonews, seems very improbable. <br />One difference though is that the product failure for Kryptonite was ubiquitous. ALL locks failed. <br />With Mavic, this is the only failure that we know of. Of course, the stakes are much higher for failure, so even the hint of some small percentage of random failure will have many class-action, personal-injury attorneys licking their chops.<br />That said, it may be premature, after one failure, albeit high profile, to recall the entire stock. Perhaps the right thing for them to do is define some user boundaries around weight: these are racing wheels and should be used by professional (starving 165 lbers at most) racers only. Then again, maybe it's too late for that, legally -- if a 200 lb'er breaks his face after buying the wheels and not hearing about the fat-guy recall, who pays for the face transplant?<br />I'd hate to be a Mavic lawyer or PR person right now.John Spearehttps://www.blogger.com/profile/07187638368645707099noreply@blogger.comtag:blogger.com,1999:blog-6323331624230590906.post-32444891487013734562009-06-18T08:02:22.804-05:002009-06-18T08:02:22.804-05:00Karen from Kryptonite here. A huge thanks for you...Karen from Kryptonite here. A huge thanks for your vote of confidence. Our fix of our own crisis several years ago DID cost us a lot of money, but the lessons learned from how to handle such a situation were invaluable. We're happy we can count you among the good people who stuck with us. Hope Mavic learns before having to spend as much money as we did.Karen Rhttps://www.blogger.com/profile/17946895827402598614noreply@blogger.com