Monday, May 19, 2008
Bike to Work Week: A Retrospective
Here's the bike rack on Monday (image lifted from the BTWW story on my employer's intranet).
Not bad, eh? By the way, that's my fixed gear, front and center, mugging for the camera. What a ham.
By Friday (the actual Bike to Work Day of Bike to Work Week), that same fixed gear was about 100 feet away, locked to the closest empty space I could find on a nearby fence. I saw people who I didn't even know had bikes, much less had ever considered riding them to work. And several told me how much fun they had on the ride in. I went into the weekend feeling pretty good about the state of things bike in Des Moines.
Then, there's today. Take that picture above, Photoshop out all the bikes but two (mine and another regular rider's), and that's the lasting impact of Bike to Work Week at my office. Sad.
And that, unfortunately, is my ongoing beef with Bike to Work Week. Its heart is in the right place, but without any follow-up from the city, its employers, and (three fingers pointed back at himself) people like me who commute a lot, it's all splash but no ripples.
I suspect I'm preaching to the choir here. So how do we reach the congregation?